Will Jarvis: Shaping a More Equitable Art Ecosystem

In the first episode of season two of the brave podcast, hosted by Victoria Comstock-Kershaw, Will Jarvis, founder and CEO of Gertude, reflects on his journey from painter to art world innovator. After studying painting at Camberwell College of Arts, Jarvis co-founded The Sunday Painter, marking his entry into the art industry. Throughout the conversation, Jarvis explores multiple layers of the art ecosystem, from artists and collectors to galleries and the wider market structures that shape them. With Gertude, he is redefining industry standards by championing transparency and empowering artists to sell their works directly through the app, introducing a new model for visibility and sustainability within the arts. Jarvis’s insights highlight a shift towards greater accessibility and openness in the art world, as Gertude bridges the gap between artists and audiences while encouraging a more direct, equitable exchange of creativity and value.